For just about any business, a strong history of attracting customers that still holds connections to present-day operations can play a key role in its chances of success. This is especially true when it comes to franchising, and Miami Grill serves as a terrific example.
In a crowded market like the quick-service restaurant (QSR) industry, it’s vital that the entrepreneurs who own a QSR have unique advantages to leverage and differentiate themselves. At Miami Grill, our storied brand history has helped us build a strong and loyal customer base that fuels our expanding network of franchise locations. It also offers greater potential for entrepreneurs to achieve a high return on their investment in the Miami Grill franchises that they operate.
This downloadable eBook presents a detailed look at the history of the Miami Grill brand, from our humble beginnings and initial growth as Miami Subs, to our current strong position in today’s QSR market.
When reading through our history, you’ll see how we first formed our commitment to authentic and fresh food and combined it with a vibrant customer experience at our locations throughout Florida and 13 other states.
By the end, you’ll understand why customers continue to flock to their local Miami Grill today and how our history is fueling the resurgence of the Miami Grill brand today. The savvy investors that choose to franchise with Miami Grill will find that our strong customer base stretches back for generations, which will help their chances of being able to quickly build positive momentum after opening for business.